Why Raw Coconut Cream?
The great news is that there are more coconut products in the market than ever before. However this makes choosing the highest quality product a bit of a challenge. The products that are widely available and most familiar to most of us are coconut oil, coconut butter, and canned coconut milk. We will briefly explain why choosing these products on a regular basis is not in the best interest of your health.
The problem with any canned coconut milk is the pasteurization and canning it must go through. This process very effectively destroys enzymes and nutrients and damages the health giving oils leaving it a nutrient barren food. Not forgetting to mention the preservatives, stabilizers, and emulsifiers that are usually added to produce a more visual appealing product. Maybe better for aesthetics but not for your health.
Next is coconut butter which is a spread typically made by grinding dehydrated coconut fiber from which its oils have been removed from it. Most companies opt to use high heat for the dehydrating process to save time and prevent the coconut from molding before it fully dries. They will claim dried using “low temperatures”, but will never tell you the precise temperatures because it would not meet the standards for those seeking a truly raw product. When it takes just as little effort to write the precise temperatures as it does to write “low temperatures”, it doesn’t take much stretch of the imagination to know what is going on. Those familiar with coconut butters also know that there are very small amounts of oil in the product(mostly located at the top). The rest is all fiber that makes for an extremely dry paste no matter how much you stir it. It is a highly processed food that should be eaten on rare occasions if at all.
Lastly, as most of us know, coconut oil is quickly gaining the reputation amongst the health conscious as the healthiest oil to cook with. Indeed it is the best choice for cooking but it is not best choice for cold food applications. Because even if you purchase the highest quality extra virgin cold pressed coconut oil, it would still have had some of its integrity compromised from the dehydrating process of the flesh or the heat created from the machines during the pressing of the oil. And if somehow you were fortunate enough to find a small very conscious company, fully aware of the heat issues, that was producing its products by hand, the oil still wouldn’t be at its best due to the high heat of the tropics where the product would have to be transported from. For these reasons coconut oil should primarily be reserved for when cooking food and not when used in cold applications. (e.g. protein shakes, smoothies, topping on fruit)
Coconut Craze’s Raw Coconut Cream vs. Canned Coconut Milk
| Benefits You Want | Coconut Craze’s Raw Coconut Cream | Canned Coconut Milk |
| Minimum Processing | One step process: Our coconuts are cold pressed through a powerful juicer. | Pasteurized, canned, and sterilized. |
| Completely Raw | Cold pressing process produces no heat at all. | Pasteurized and sterilized at temperatures above boiling point. |
| Tastes Like Coconut | Full flavor of coconut preserved by cold pressing. | Very faint coconut flavor lost through heat processing. |
| No Added Ingredients | One ingredient: Coconut | Contains preservatives, emulsifiers, and stabilizers: guar gum, sodium metabisulphite, sodium caseinate. |
| Live Enzymes | Enzymes fully intact. | Enzymes destroyed. |
| Nutrient Dense | All nutrients preserved. | Nutrients lost or damaged. |
Coconut Craze’s Raw Coconut Cream vs. Coconut Oil
| Benefits You Want | Coconut Craze’s Raw Coconut Cream | Coconut Oil |
| Minimum Processing | One step process: Our coconuts are cold pressed through a powerful juicer. | Some oils are deodorized, bleached and refined. |
| Completely Raw | Cold pressing process produces no heat at all. | Friction from screw pressing can reach up to 210 degrees Fahrenheit and can still be labeled cold pressed. |
| Domestic | Produced in New York City. | Virtually all oils produced in tropics where high temperatures degrade quality. |
| Whole Food | Contains all nutrients, enzymes, live water, and proteins of the coconut. | Fractionated, highly processed oil contains no vitamins or minerals. |


